Buyer With an Eye

“Your money has become a work of art. The starting price is €500.”

(Katarina Stegnar)

On the difference between the price and the value of a work of art. Katarina puts the viewer in the position of the one who witnesses the creation of her work of art and is the only one who can realistically value it, and asks: is my viewer also my ideal buyer? She can only verify this by auctioning her work of art. “For the money you paid for the entrance fee, you rightly expect to see something new. A new work of art, a new vision, a new fascination, maybe even a new attraction… Frankly, you expect a lot for your money. But in this situation, that is the real relationship between us. It is a realistic price that you are willing to invest in an event that no one can guarantee will have any artistic value. Because the initial risk is extremely high, the entry price is expected to be low.”

Buyer With an Eye

2009 • Via Nova
Auction performance • 45 min

Concept and text — Katarina Stegnar
Direction — Bojan Jablanovec
Performer — Katarina Stegnar
Producer — Špela Trošt
Production — Via Negativa